Types of Elasticity of Demand and Its Importance Essay

Types of Elasticity of Demand and Its Importance - Essay ExampleThere are some(prenominal) factors which effect the elasticity of supply one of which is the ease availability of resources (Boyes et al, 2008). bewilder Elasticity of Demand (XED) measures the responsiveness of quantity conveyed of Good A with reference to price changes in Good B. Cross Elasticity is employ to measure the degree of substitution between the two merchandises i.e., how close the two goods are substitutes to each another(prenominal). Again, if the Cross Elasticity Demand of Good A and B is elastic or of a greater value, the increases would be close substitutes. A small change in the price of Good B would bring near greater changes in the require for Good A and vice versa (Mushin, 2000). The approach pattern for Calculating XED is XED= % Change in Quantity Demanded of Good A (Boyes et al, 2008). % Change in Price of Good B XED= % Change in Quantity Demanded of Good A (Boyes et al, 2008). % Change i n Price of Good B = (1750 1500)/1500 * 100 (?11 - ?10)/10 * 100 =16.6% 10% = 0.6 If Sunsilk and Pantene are taken into consideration, if the Price of Pantene changes by 10%, the demand for Sunsilk would change by more than 10%. This would give a comparatively higher value of XED and hence it can be deduced that Sunsilk and Pantene are close substitutes (Boyes et al, 2008 Mushin, 2000). Income Elasticity of demand is used to measure the nature of the product. If the demand of a product falls when people s income rise, the product would be called an inferior good. In contrast, if the demand of a product rises with peoples income, the product would be called a normal good and vice versa, if the demand of a product falls when peoples income decrease, the product would be called a superior good (Boyes et al, 2008). The formula to calculate this is as follows YED... Types of Elasticity of Demand and Its ImportanceThe method of calculation is the same as other elasticity of demand. Only t he Price section has to be replaced with changes income, which would be (New income the Old income)/Old income * 100.In locate to maximize the revenues, firms must have the knowledge about the Income and Price Elasticity of their product. This is because when would plan to raise or reduce their prices to leverage their revenues, this might not prove to be fruitful it unless it is done strategically. If the demand for a product is price elastic, a rise in price would drive the consumers away as the demand would be more responsive to price changes and the consumers are bound to switch to cheaper substitutes. Secondly, if the prices are decreased and if the demand is price springless, the firms revenue would fall as there would be little reception from the consumers. If high prices are set for price elastic goods, and low prices are set for price inelastic goods, the revenues would fall. Therefore firms need to know the products price elasticity so that it can accurately price its products in order to maximize its revenues.On the other hand, pricing strategies have to be set in concord with the products Income elasticity of demand. If a rise in mass markets income leads to a fall in demand, the product would have to be repositioned as a superior good pertaining to the positivity and would have to high priced for revenues to rise.